Category Archives for "Our Blog"

Day 4 World Cup Fever Marketing Tips

Day four we’re talking about going beyond the stats. Tapping into those deep, emotional insights, at the heart of your fan relationships. Because marketing has moved on from shouting one-way messages. While as consumers, we’ve actually gone back to our primal need for two-way conversations with a brand. Sharing our opinions and feelings around the digital campfire. We inform, entertain […]

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Day 3 World Cup Fever Marketing Tips

Day three we’re talking about market research, and why traditional methods turn off fans. Like those long boring surveys – that feel like a tax form when you’re filling them out. These can be a weak link as a marketing touchpoint. Instead, try having a conversation with fans, as a mate, not a data point. You’ll unearth so much […]

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Day 2 World Cup Fever Marketing Tips

Day two we’re talking segmenting your database, which plays a vital role in understanding your fans. Because everyone is different, it’s important to segment by key categories. So you can ask specific, customised questions when gathering insights, to help your decision-making. And fine-tune your marketing messages in the right language, for the most valuable segments. For example, try going […]

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Day 1 World Cup Fever Marketing Tips

Day one it’s all about the fan relationship.It’s that special two-way conversation you can have with fans to get their regular feedback, and build that mutual respect, just like in real-life.And what that does, is build that special connection that they feel with you the club, and even with your individual team members.Now that becomes […]

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4 things you need, to really understand your customer.

It doesn’t matter what marketing channels you are using, or how much money you invest … if you don’t know your customer, and I mean really know them, you have no hope of triggering an emotional response that will motivate purchase. 1. Demographics:  You can’t know someone unless you know their profile.If you have an existing […]

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Marketing Sport as ‘Entertainment’ is all about relationships!

  If you’re the marketing manager or membership director of a sporting club, you have two goals: Get new members and retain the ones you have. This is sports marketing 101. In fact, it doesn’t matter how effective you are at ‘social media engagement’ or ‘top of the line’ advertising or how convincingly you claim […]

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Lessons from Leeds … How To Avoid a Sports Fan Backlash

It’s a tough time for the famous Leeds United Football Club!They’ve just spent 6 months on designing & researching a new badge, with a sample of 10,000 + people. including “digital surveys, one-on-one and group interviews and meetings with legends, current players, club staff, the owner, partners and representatives from the Leeds and Yorkshire communities.” […]

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Customer satisfaction surveys fail to satisfy

Pestering people for feedback is rapidly degrading the Customer Experience, ensuring their attitude towards both the purchase and research process is self-defeating, and tainting the outcomes. Instead, taking the term Customer Relationship more literally, will give a business way more actionable insights, and leave a warm afterglow. It’s an intrusive feature of contemporary life, as […]

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Marketing on a tight budget

No time, and money’s tight but you still need help on the right direction for your business? You’re not on your own. As a business owner, you are supposed to be an expert at everything, but that’s pretty much impossible. You could outsource? Oh, but that’s right, budget’s an issue. But here’s an idea: “Word […]

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