Day two we’re talking segmenting your database, which plays a vital role in understanding your fans.
Because everyone is different, it’s important to segment by key categories.
So you can ask specific, customised questions when gathering insights, to help your decision-making.
And fine-tune your marketing messages in the right language, for the most valuable segments.
For example, try going beyond the standard age, gender, membership status and history.
What can you profile around their fan experience preferences? Whether that's online, off-line, game-day, even off-season.
Dig deeper for better targeting, and stronger, long-term fan relationships.
Leverage that knowledge to be intensely local and tribal vs. the global brands & players with massive social followings.
About the Author
Eriks Celmins brings a wealth of global experience in talking to media, sport & entertainment audiences, as a long-time research & content consultant.
He runs both in-depth quantitative & qualitative research, including his innovative techniques for participant engagement.
Eriks passionately believes in the power of conversation to build customer relationships, and help marketers gather fast, real-time insights.
Which you can now access on his new social-style, private chat-platform cliizii …
Customer Led Insights? Easy cliizii!
He is also a full Member of AMSRS (Australian Market & Social Research Society).
"I'm always open to exploring creative solutions to research challenges. Reach out to me personally if you want to hash out some ideas, or connect with me on LinkedIn".