Day three we’re talking about market research, and why traditional methods turn off fans.
Like those long boring surveys – that feel like a tax form when you’re filling them out.
These can be a weak link as a marketing touchpoint.
Instead, try having a conversation with fans, as a mate, not a data point.
You’ll unearth so much more about what they really want.
And how they feel about their fan experience.
People will love helping you, the decision-maker, if their time & effort are appreciated.
And feel like they have a voice at the boardroom table.
Review your current research program, for engagement value, brand fit and actionable insights.
About the Author
Eriks Celmins brings a wealth of global experience in talking to media, sport & entertainment audiences, as a long-time research & content consultant.
He runs both in-depth quantitative & qualitative research, including his innovative techniques for participant engagement.
Eriks passionately believes in the power of conversation to build customer relationships, and help marketers gather fast, real-time insights.
Which you can now access on his new social-style, private chat-platform cliizii …
Customer Led Insights? Easy cliizii!
He is also a full Member of AMSRS (Australian Market & Social Research Society).
"I'm always open to exploring creative solutions to research challenges. Reach out to me personally if you want to hash out some ideas, or connect with me on LinkedIn".