Day 4 World Cup Fever Marketing Tips

Day four we’re talking about going beyond the stats.

Tapping into those deep, emotional insights, at the heart of your fan relationships.

Because marketing has moved on from shouting one-way messages.

While as consumers, we’ve actually gone back to our primal need for two-way conversations with a brand.

Sharing our opinions and feelings around the digital campfire.

We inform, entertain and influence each other in short, sharp bites, independent of traditional channels.

Reputations can be made and slayed with no control, or even any knowledge, on the part of the brand until it's too late.

But what if you could get advanced knowledge of issues and reduce the negative comments?

The most effective way is to open a regular, but private conversation loop with your fans.

Thought-Starter

What are your hot conversation topics, right now, for a chat with fans?

About the Author

Eriks Celmins brings a wealth of global experience in talking to media, sport & entertainment audiences, as a long-time research & content consultant.

He runs both in-depth quantitative & qualitative research, including his innovative techniques for participant engagement.

 Eriks passionately believes in the power of conversation to build customer relationships, and help marketers gather fast, real-time insights.

Which you can now access on his new social-style, private chat-platform cliizii …           

Customer Led Insights? Easy cliizii!

He is also a full Member of AMSRS (Australian Market & Social Research Society).

"I'm always open to exploring creative solutions to research challenges. Reach out to me personally if you want to hash out some ideas, or connect with me on LinkedIn".

https://www.linkedin.com/in/erikscelmins/ eriksc@cliizii.com

Exclusive Insights into the Hearts & Minds of your Fans. That's the cliizii Method!

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