For instance, Taylor Swift, with over 300 million Facebook followers.
And her secret, like sport, is tribal .
She knows which of her fans have their own large audience, and gives them exclusive experiences.
So they in turn, influence their friends, and amplify her reach.
Creating a community for special events, feedback, and personal messages from Taylor herself.
As a sports club you have your own Star-Power, in your players, coach, and iconic past-players.
They can help build the tribe, by motivating brand advocates, and growing your membership base.
Who could you use as the 'face' of your Raving Fan relationship and insights program?
About the Author
Eriks Celmins brings a wealth of global experience in talking to media, sport & entertainment audiences, as a long-time research & content consultant.
He runs both in-depth quantitative & qualitative research, including his innovative techniques for participant engagement.
Eriks passionately believes in the power of conversation to build customer relationships, and help marketers gather fast, real-time insights.
Which you can now access on his new social-style, private chat-platform cliizii …
Customer Led Insights? Easy cliizii!
He is also a full Member of AMSRS (Australian Market & Social Research Society).
"I'm always open to exploring creative solutions to research challenges. Reach out to me personally if you want to hash out some ideas, or connect with me on LinkedIn".