In the final day seven, we’re talking about using insights to drive innovation.
When you have conversations with fans, listen closely to what they say about their experience.
And how their 'real life' connects with your club.
Because you’ll pick up valuable grass-roots insights to use in brainstorming.
As a simple creative technique, try joining unrelated thoughts together to create something new & interesting.
Something that makes life better for your fans.
A concept may seem strange at first, but anything new always does.
It may even be a new twist on an old idea. Which happens a lot in the digital world.
Talk, listen, innovate.
What unrelated Fan Experience issues could you clash together for a fresh solution?
About the Author
Eriks Celmins brings a wealth of global experience in talking to media, sport & entertainment audiences, as a long-time research & content consultant.
He runs both in-depth quantitative & qualitative research, including his innovative techniques for participant engagement.
Eriks passionately believes in the power of conversation to build customer relationships, and help marketers gather fast, real-time insights.
Which you can now access on his new social-style, private chat-platform cliizii …
Customer Led Insights? Easy cliizii!
He is also a full Member of AMSRS (Australian Market & Social Research Society).
"I'm always open to exploring creative solutions to research challenges. Reach out to me personally if you want to hash out some ideas, or connect with me on LinkedIn".